In this article, we will talk about the differences between Traditional Marketing and Digital Marketing.
Traditional Marketing;
• Marketing activities using traditional media such as television, radio, newspapers and open spaces.
• It mostly appeals to large audiences.
• Requires large budgets.
• Higher recall rate.
• There is no interaction.
• Efficiency measurement is difficult.
Digital Marketing:
• Advertising activities using internet channels.
• Quick advertisement campaign can be prepared.
• Advertising can be made with low budget and low costs.
• Detailed targeting is possible. Targeting can be made according to characteristics such as gender, age, relationship status, and work life.
• Ads are optimized, measurable and engaging.
Traditional Marketing has a history of nearly 300 years. It started with advertisements in magazines, posters, radios and television channels.
Digital Marketing; starting in the early 90s, with the increase in internet sites in the 2000s, it has gained a much more important place today.
According to a study conducted in the United States, for the first time in the last 10 years, television commercials in America fell behind digital ads. So what are the factors behind this result? The introduction of platforms to replace television in digital media, the decrease in the weekly television viewing time, and the increase in the viewing time of short videos.
The importance of digital media in the marketing world will increase in the coming years. While there will be a decrease in needs in some business areas, many people will be needed in digital marketing.
Especially small and medium-sized businesses will give importance to digital marketing to get a place in the market quickly.
If you want to get the most efficient results in the digital marketing world, you can contact us.
Comments